Peipei Yang holds a bachelor’s degree in Information Management and Information System, and a master’s degree in Management Science and Engineering from China. In June 2022, Peipei got the PhD degree in Innovation Management from the Sino-Danish College, University of Chinese Academy of Sciences.
How to enter a new business environment
Peipei Yang’s current research focuses on the collaboration between universities, multinational enterprises and the government. Specific attention is paid to the Innovation Center Denmark in Shanghai, Sino-Danish Center (SDC) and Danish multinational enterprises operating in China.
The overall goal of Peipei’s research is to figure out how the collaboration has helped the multinational enterprises enter into a new environment successfully, which is much different from the environment in their home countries.
Peipei aims to contribute to the development of multinational enterprises and relevant theories in the International Business field. The liability of foreignness is always an obstacle when multinational enterprises try to enter a new host country.
As a researcher, Peipei seeks to provide practical suggestions and theoretical implication on how such kind of collaboration can help multinational enterprises operate smoothly in a new environment.
Private life
Peipei is 29 years old and comes from China. She is now based in Aalborg, Denmark. She enjoys travelling, running and calligraphy.
Further information
Peipei Yang
Phone: +45 8190 4961
Email: peya@business.aau.dk