Louise Hviid holds a bachelor´s degree in Humanistic Informatics/Communications from Aalborg University, a master’s degree in Psychology from University of West Georgia and a Doctorate degree in Cognitive, Developmental and Social Psychology from The New School in New York City (2021).
Support to the business modeling team
Before coming to AAUBS, Louise’s field of research was human curiosity. Her dissertation project tried to understand what makes people motivated to find new information that offers no obvious external rewards.
However, at AAUBS, Louise will support the business modeling team with the execution of the Forretningsudvikling Nordjylland (FUN) project. She will also help the team with research idea generation, method development, data collection and processing, and with fine-tuning of writing.
The researchers behind the FUN project are exploring business modeling collaborations with local accounting firms and banks. These companies benefit directly from the mapping of their own business model, but also from upscaling of their own internal mapping capabilities as a part of their strategy to offer better services to their business customers.
The long-term goal of the project is to setup these collaborative structures, so that business modelling data is also generated outside of AAUBS. The aim is to bring about a more extensive dataset that the researchers at AAUBS can start modelling quantitatively.
Psychologist with clinical experience
As a psychologist, Louise has trained and worked in different clinical settings, for example at Ridgeview, a psychiatric private hospital in Atlanta, the Pisgah Institute, a treatment center in Asheville, North Carolina, and at The New School University Student Health Clinic in New York City.
In her clinical role, she focused on developing more integrative ways to think about treatment. She trained both as a psychologist, and a neuro- and biofeedback provider, with the aim of offering alternatives to people who were uncomfortable with, or not seeing results from traditional therapy.
Data analyst and research assistant
Louise has worked as a data analyst and research assistant in corporate and educational settings, for example, for Josh Waitzkin Consulting and at the Zuckerman Institute at Columbia University in New York.
As an analyst, she worked with portfolio managers on financial decision making. She was responsible for gathering empirical evidence to support the hypothesis that good financial decision-making is also an integrative process, not only driven by cognition, but also by physiological, less conscious, parameters.
Louise’s work as a research assistant was tied to her dissertation work. At Columbia University, her job was to set up human study protocols, alongside neurobiological researchers working mainly with primates and mathematical/computational modeling. This was done to gain a better understanding of human curiosity and learning.
Private life
After many years abroad, Louise recently upgraded The Upper West Side to Kærby, Central Park to Østerådalen, Hudson River to Limfjorden, and The Hamptons to Rødhus.
She thinks that Aalborg has everything you could ever ask for – however, sometimes it is necessary to travel away to realize that. So now Louise lives in Aalborg with her husband Alex and their dog Karla.
Further information
Louise Hviid
Phone: +45 9940 2742
Email: lohv@business.aau.dk